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Watermelon pink

We amped it up for our richest girls and sweetened the deal with this watermelon pink.

A luxury feel with all the perks of an expensive matte without the bill that breaks the bank. 

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All That You Need + Extra 

Bold, dramatic, and stunning. These are just a few words that best describe our silky matte lipstick collection, The New Rich Girl. If you have been looking for a full-coverage Lipstick that accentuates your features and showcases your daring yet fun personality, the New Rich Girl lipstick collection is IT. This collection will be your next favorite make-up staple does the job and more! 

Featuring lovely, rich and highly-pigmented shades that leave a silky matte finish, Infused with skin soften natural ingredients for a creamy texture and smooth application . The New Rich Girl lipstick collection is versatile, skin-tone friendly and hydrating. Pair it with our lip gloss for a full-on glam look. 



  • Vegan│Cruelty - Free Paraben-Free│Non-Toxic
  • Dries into a matte finish
  • Lightweight formula
  • Does not settle into lip lines
  • Long Lasting 
  • Made in the USA