RICH IN COLOR COSMETICS
We pride ourselves in creating luxury vegan and cruelty free products for those who live life by only two rules: Lavish + Loud.
Rich In Color Cosmetics specializes in a wide range of high quality pigmented beauty products. Whether you are looking for soft everyday glam, or sophisticated makeup that will leave heads turning at any event, our brand is always the ideal choice. Our products are formulated and perfectly blended beauty for rich melanated skin tones, but also alluring on any shade range.It all began when founder, Shalena Maxfield Edwards had an inspirational experience during a beauty industry conference. Having been one of the only two women of color in attendance, an executive in the conference commented that her skin tone was “...rich in color”. Shalena had a eureka moment that led her to launch what is now known as the Rich in Color Cosmetics brand.
The Beauty + Brains behind the brand