There's A New Rich Girl In Town

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Our Story

While Shalena was attending a beauty industry conference , she was complemented to have beautifully rich skin; however, the presence of only two women of color fueled the idea. She has observed how most beauty products are not made in consideration to suit women of color.
Mostly deeper skin complexions gets few options out of a huge product line; hence women end up with fewer choices. So she decided to make a brand knowing what and where is lacking and reaching all the users.
A brand that is for everyone but giving special attention to Rich Melanin Skin . Since then, there has been no going back; the brand has been well-received by beauticians and makeup lovers who believe in two mantras, RICH and LUXE!


“Living Life Lavish + Loud and Rich In Color”

That is Shalena’s goal for each person who expe- riences Rich In Color Cosmetics. She shares, “I came from a world where I had to constantly mix foundations to get my shade.” Shalena wanted more for herself and more for her clients. Rich In Color Cosmetics provides ready to wear cosmetics for everyone with a focus on a wide variety of options for Women of Color. No mixing, no limited options, just a gorgeous variety of products that are ready to enjoy.

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Our mission

: Rich In Color Cosmetics is a clean, luxury beauty brand that celebrates “Rich Melanin Skin,” uplifts women, and supports their empowerment across the globe. It pro- vides vegan and cruelty free cosmetics in complimentary shades for everyone with special love and care dedicated to creating beautiful products for Women of Color

Vegan, Cruelty Free, Gluten Free & Clean Ingredients

Our Lipsticks are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan, synthetic fragrances and gluten.

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