There’s A New Rich Girl In Town

There’s A New Rich Girl In Town

Attention all Rich Girls! There’s a NEW RICH GIRL IN TOWN!!


We’re so excited to introduce to you the new face of Rich in Color, Chenoah Porter-Blount!!


Chenoah is not only a stunning Rich Girl with a Boss Babe attitude, but is currently competing for Miss New Jersey in the Miss USA Pageant competition.  


At only 21 years old, Chenoah found that the pageant world has not always had space for women of color and wanted to be a role model for young women to embrace their black girl magic!  She wanted to make a statement in the pageant world that black is beautiful too, and would not settle for anything less than true inclusion.  She has since been crowned Miss NJ US and Miss Photogenic NJ USA.


At Rich in Color, we felt that there was no makeup line that held a space specifically for women rich in melanin.  Though brands have started to become more inclusive, they are still missing the mark for women with deeper skin.  Rich in Color is more than a makeup brand--it’s a movement; A motion to support true diversity and inclusion among the beauty world. 


When we met Chenoah, it was a match made in heaven. Chenoah always dreamed of being part of a brand that she felt represented her across every avenue.  


“There’s a sense of reassurance that we all look for.  We want to be seen for who we truly are.  When I met Shalena, from Rich in Color, I found that joy.  It’s a beautiful thing to feel like someone really sees you, and to have that someone who is willing to take a chance on me, on us...it’s something special.” 


Now at 26, Chenoah is Founder and CEO of her own organization called Rising Stars, a female empowerment organization in honor of her late mother, who inspires her every day.


“Makeup has always connected me to my mom. She would get all glammed up and I’d be playing with her liners and lipsticks. Sure I need this self-taught skill for pageantry, but it goes deeper for me. Every time I pull out a lip color and get ready for a competition or walk around town, I think of her, and how proud she would be.”


Chenoah can’t get enough of our Uptown Girl, and pairs beautifully with Mulla for the perfect pageant ombre pout. 


Stay tuned for more on Chenoah as she lives Lavish and Loud with Rich in Color.

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